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Undoubtedly the Real Estate market isn’t as abundant as it was in 2005 and 2006. At that time, Investors and homeowners were looking for investment property like nobody’s business. During that time, the housing market was wide open for new Real Estate agents or agents working part time. Almost a feeding frenzy, I can remember when as fast as a Home For Sale sign was posted, it was quickly taken right down again. Many times, on the same day.

Just think about the industries this affected. Not just the Real Estate agents and brokers but mortgage companies as they secured loans to the home buyers, contractors and sub contractors who made repairs on the homes before they were put up for sale, any company focusing on mortgage leads for sale, home appliance stores, the local newspapers, lawn maintenance service companies and no doubt a multitude of others that I’ve forgotten to include.

The consumer of today is canny, shops around for the most ideal offer, stays close to his or her wallet, and isn’t characteristically solely out there for the best price. The new shopper is, at this time, the autocrat of the market be it with service companies, retail establishments and the Real Estate agent they select. The customer of 2010 demands to understand what we, as providers will do for them, they may want to be convinced of how long the provider thinks it might take, how the service will be provided, and why they should believe you. 2010 will be the year of “just how high can you jump” and “What have you really done for me lately” Consumers have the edge.

While there are still consumers looking to buy a home, these consumers aren’t prepared to take the first deal offered to them by a Real Estate Agent, they’re going to take the “best” deal given to them. These consumers are energetically and aggressively searching the web, even right now, to decide on the person they can relate with most to assist them.

And it doesn’t stop there, if the Real Estate Pro who eventually signs this potential homeowner doesn’t provide everything talked about, this homeowner will openly let as many people read about it through online review sites such as Yelp and other extremely large web boards.

Scared? Shouldn’t be. It’s going to be a tough, yet gratifying road for the Real Estate agent in 2010 and the agents who are candid, are determined to sell their own listings, and attack as many ways as possible so they can keep their pipeline full, and acquire new home buyers by using mortgage leads, online resources, and real estate agent tips, will be the ones who shine bright and possibly set new standards for the industry. Be “that man” or “that woman”.